What is a Life Coach? A Life Coach is someone who counsels and encourages clients on matters having to do with careers or personal challenges. Life Coaches work with their clients to help them achieve goals, overcome obstacles, and make changes or shifts in their lives. A Life Coach helps the client get past self-limiting beliefs that no longer serves him/her. The Life Coach knows that the client has his/her answers but the client needs an objective person to guide him/her over whatever is preventing growth and life changes.